Written by Seran Glanfield
It’s natural at this time of year to take stock of what you have achieved over the past year and question what the future holds. Do you know where you are taking your business? Do you have a goal and a plan, or are you jumping from one good idea to the next without really knowing where you are heading?
If so, you are not alone. Pushing for bigger and wanting more (but, without a clear direction) can leave you quickly feeling overwhelmed.
And, I see it all the time when I speak with business owners. Whether you have a lot of momentum in your studio business or your are just starting to fill your schedule with clients, it’s natural to begin to wonder; what next? Where should I go from here?
All strategic planning begins with a vision for the future. Until you know where you are going you can’t create a plan. And, I know that the vision you have for your business is out there. Perhaps you just need a little encouragement to define it.
So before adding anything to your to-do list or making a wish list of everything you could be doing. Get strategic about where you want to be 3,6 or 12 months from now. Think about that picture of your future. What does that look like? What are you doing in that picture? Who is next to you? What else is happening?
You are the only one who can paint the picture of success for you and your business. A picture of realistic and achievable success. One that works for you.
Once you have that beautiful painting; you access a level of clarity that leads you to action. You will find clarity around the path that will take you toward your vision. Those tasks, to-do’s and responsibilities that will build the bridge between your business today and your future ideal will become obvious.
When you work with this level of clarity and direction you are continually and consistently working towards your vision. When you have a purpose, and you know where you are going, everything that happens in your business supports that.
Instead of being reactionary, you become proactive. You will be excited to be in your business; you will feel like the driver of the train instead of a passenger, and you will be excited about your destination.
If you are serious about growing your business, take a look at how your business operates today. Define what you want it to look like, and then get very (very) specific about what needs to happen to move forward. Map those actions out and build them into your calendar to make sure they happen.
Once you know where you’re heading, you can design your business to get there. Good luck!
Seran Glanfield is a business strategist who works exclusively with boutique fitness studio owners and instructors. She helps her clients develop opportunities, create momentum, and set the foundations for strong and sustainable growth. With a background in marketing and finance, Seran also completed the Romana's Pilates teacher training program and has taught at studio's in New York, London and Florida.
Business Development For Fitness Studios